Amnesty International

Creative Pitch / Campaign Concept

Amnesty International is a global human rights organization dedicated to protecting fundamental freedoms and fighting injustice. In 2022, I was part of a creative team invited to pitch a campaign focused on youth empowerment, activism, and the power of young voices to drive meaningful change.

For the #YouthPowerAction campaign, I contributed to developing a bold visual direction combining expressive typography, striking photography, vibrant colors, and raw graphic elements. The concept extended across campaign posters, editorial design, and digital communications, creating a cohesive visual language designed to inspire action and amplify the voices of young people.